I go over the whole project here, but wanted to share the character-specific part of it. After completing the Zego Foods children’s fruit bars branding strategy, the team wanted to expand on the set and do a new flavor- strawberry. Below I show the sketch to final art stage of the character work.
“Martha brought a wonderful combination of design talent and organization to our packaging project. She was the illustration part of our team and worked very effectively with everyone. Her designs are refreshing, happy, and eye-catching, just what we were looking for.” — Colleen Kavanagh Founder, CEO, ZEGO Foods
